There are many different seo audit tools on the market, and it can be difficult to decide which one is best for your business. In this blog post, we will rank and review the best 8 seo audit tools on the market. We will compare features, pros, cons and pricing to help you make the best decision for your business.
1)SEMrush
Overview
SEMrush is an online visibility management and content marketing SaaS platform that helps businesses to rank higher in search engines, manage their reputations, track their competitors and dominate their markets.
You can use SEMrush to research your competitor’s best performing keywords & ads, find new link-building opportunities, spy on their backlinks and much more.
Key Features
- Keyword Research – You can use SEMrush’s keyword research tool to find the best performing keywords for your website. Simply enter a keyword into the search bar and SEMrush will show you how that keyword is being used by your competitors.
- Competitive Analysis – With SEMrush’s competitive analysis tool, you can track your competitor’s online presence and see how they are performing in search engines.
- Link Building – SEMrush’s link building tool helps you to find new link-building opportunities for your website. Simply enter a keyword into the search bar and SEMrush will show you websites that are relevant to that keyword.
- Reputation Management – SEMrush’s reputation management tool helps you to track your online reputation and see how you are performing in search engines.
Pros
SEMrush is a comprehensive SEO toolkit that includes keyword research, site audits, rank tracking, competitor analysis, and more. It’s one of the most popular SEO tools on the market and for good reason: it’s powerful, user-friendly, and relatively affordable.
Here are some of the best things about SEMrush:
- Comprehensive keyword research: SEMrush includes all the bells and whistles when it comes to keyword research, including keyword difficulty scores, SERP features, search volume, CPC data, and more.
- Site audits: SEMrush’s site audit tool is thorough and can help you identify technical SEO issues that could be holding your site back from ranking higher in search results.
- Rank tracking: SEMrush’s rank tracker is accurate and includes valuable data like search volume, CPC, and competition level for each keyword you track.
- Competitor analysis: SEMrush’s competitor analysis tools are second to none, allowing you to see exactly what your competitors are doing to rank higher in search results.
- – Affordable: SEMrush is one of the more affordable SEO tools on the market, especially when you compare it to enterprise-level tools.
Cons
SEMrush is not a perfect tool, and there are some cons that users should be aware of. Here are some of the main SEMrush cons:
- The tool can be overwhelming for beginners with its many features and options
- Some users have reported issues with inaccurate data
- The tool can be expensive for small businesses and startups
- There is a learning curve associated with using SEMrush effectively. Users will need to invest time in learning how to use the tool and its various features.
Despite these cons, SEMrush is still one of the best seo audit tools on the market and can be a valuable asset for businesses of all sizes.
If you’re looking for an seo audit tool to help boost your ranking, SEMrush is definitely worth considering.
Pricing
SEMrush offers a free trial with limited features and a money-back guarantee if you’re not satisfied.
- Pro plan: $99.95 per month
- Guru plan: $199.95 per month
- Business plan: $399.95 per month
Bottom Line
SEMrush is an all-inclusive SEO platform that offers a suite of features for managing every aspect of your SEO strategy. The platform includes a keyword research tool, competitor analysis,Rank Tracker, site audit tool, and more. SEMrush is ideal for businesses of all sizes that are serious about improving their search engine rankings.
2)Ahrefs
Overview
Ahrefs is one of the most popular SEO audit tools on the market. It is used by both small businesses and large enterprises. Ahrefs has a wide range of features, including keyword research, competitor analysis, site audits and more. It is also one of the most affordable SEO audit tools, with plans starting at just $99 per month.
Key Features
- Website Audit: Helps you identify on-site issues that could be holding back your SEO performance.
- Competitor Research: Analyzes your competitors to help you find new opportunities.
- Keyword Research: Finds the best keywords for your website that you can rank for.
- Content Explorer: Finds the most popular content on any topic that you can use to inspire your own content creation.
Pros
- Wide range of features
- Affordable pricing
- Easy to use
Cons
- Some features can be confusing for beginners
Pricing
$99 per month for the Standard plan
$179 per month for the Advanced plan
$399 per month for the Agency plan
Bottom Line
Ahrefs is a great option for businesses of all sizes. It is easy to use and has a wide range of features. The only downside is that some of the features can be confusing for beginners.
3)GTmetrix
Overview
GTmetrix is a free tool that analyzes your page’s speed performance. It lets you know how well your pages load and provides actionable recommendations on how to optimize them.
GTmetrix also provides you with an opportunity to test your pages from different locations and browsers.
Key Features
- Instant analysis of your website’s load speed
- Recommendations on how to improve your website’s performance
- Detailed PageSpeed and YSlow scores for your website
- Waterfall, Video and History charts to help you troubleshoot issues
- Email and API access for Pro users
- 60+ page speed rules checked
- Page load time goals
- Schedule daily, weekly or monthly scans
- White-label reports
- Monitor multiple pages
Pros
- Easy to use and read with clear explanations of what needs to be done on your website to make it faster.
- GTmetrix will generate a performance report that includes your page’s PageSpeed and YSlow scores, page size, number of requests, fully loaded time, and timings for each individual element on your page.
Cons
- You need to create an account and log in to see your results.
- The free version of GTmetrix is limited to three pageviews per day.
Pricing
- The free version of GTmetrix provides you with limited pageviews.
- For more features, such as unlimited pageviews and the ability to monitor multiple sites,
you’ll need to sign up for a paid plan starting at $14.99/month.
Bottom Line
GTmetrix is a great tool for those who want to analyze and improve their website’s speed performance. The free version is limited, but the paid plans are very affordable. GTmetrix is easy to use and provides clear explanations of what needs to be done to make your website faster.
4)Google Search Console
Overview
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. You don’t need to sign up for Search Console to be included in Google Search results, but doing so can give you more insight into how Google perceives your site and how you can improve your visibility in search results.
Key Features
- The Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.
- You can use the Google Search Console to find out how Google sees your site and fix any issues that it may have.
- The Google Search Console is especially useful for troubleshooting issues with your site that may be impacting your ranking in search results.
Pros
- The Google Search Console is a free service offered by Google.
- You can use the Google Search Console to find out how Google sees your site and fix any issues that it may have.
- The Google Search Console is especially useful for troubleshooting issues with your site that may be impacting your ranking in search results.
Cons
- The Google Search Console can be difficult to navigate and understand.
- You need to have a Google account to use the Google Search Console.
- The Google Search Console is only available in English.
Pricing
Google Search Console is a free service that enables you to monitor your site’s performance, fix issues, and make your site more visible in Google Search. There is no charge for using this service.
If you want to use Google Search Console to its full potential, you can sign up for a paid subscription. With a paid subscription, you’ll get access to more features, including:
- Priority customer support
- Monthly reports
- Customizable dashboards
- Advanced data filters
- API access
Pricing for a paid subscription starts at $100 per month. Contact Google for more information about pricing and features.
Bottom Line
Google Search Console is a powerful tool that every website owner should have in their arsenal. It provides valuable insights into how your website is performing on Google and can help you troubleshoot any issues. While it is free to use, it can be a bit daunting to set up and navigate if you’re not familiar with it. However, once you get the hang of it, it’s an incredibly useful tool that can help you boost your website’s ranking.
5)OnCrawl
Overview
OnCrawl is a French company that provides an on-site and off-site SEO platform for data-driven optimizers, agencies, and enterprises.
The OnCrawl platform is designed to help you improve your website’s visibility and organic traffic by providing insights into your website’s crawlability, indexation, and content.
Key Features
OnCrawl is a powerful SEO auditing tool that offers a comprehensive analysis of your website’s SEO health. OnCrawl provides actionable insights to help you improve your website’s ranking and visibility in search engines.
OnCrawl’s main features include:
- Comprehensive analysis of your website’s SEO health
- Actionable insights to help you improve your website’s ranking and visibility
- OnCrawl Labs for advanced analysis and research
- white-label reports
- support for multiple languages
Pros
- OnCrawl provides detailed and actionable insights into your website’s SEO performance.
- Easy to use and understand, making it a great choice for both beginners and experts alike.
- OnCrawl is affordably priced, making it a great value for your money.
- OnCrawl offers a free trial, so you can try it before you buy it.
- OnCrawl is backed by a team of experts who are always available
Cons
- OnCrawl’s customer support is not as responsive as some of the other options.
- Can be a bit difficult to use for beginners.
- Some users have reported that OnCrawl’s data is not always accurate.
- OnCrawl does not have as many features as some of the other options on the market
Pricing
OnCrawl’s pricing is really simple and easy to understand. You can either choose to pay monthly or yearly.
The starter plan is U49 per month.
The monthly price is U199/mo and the yearly price is U1190/yr.
You can also get a free 14-day trial to test out the tool.
Bottom Line
OnCrawl is a great tool for website owners and SEO professionals who want to improve their website’s ranking and visibility in search engines. If you’re looking for an SEO auditing tool that offers a comprehensive analysis of your website’s SEO health, OnCrawl is the perfect tool for you.
6)Screaming Frog SEO Spider
Overview
The Screaming Frog SEO Spider is a popular desktop program that can be used for both on-page and off-page SEO. It’s a great tool for auditing your website as it crawls through your site like a search engine spider, collecting data and information about your website.
Key Features
- The Screaming Frog SEO Spider is a desktop program that you can install on your Windows, Mac or Linux machine, which crawls websites’ links, images, CSS, script and apps from an SEO perspective.
- It fetches key onsite elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice and dice the data how you see fit by exporting into Excel.
- You can view, analyse and filter the crawl data as it’s gathered and fetched from each website. The program also allows you to export key onsite SEO elements (URL, page title, meta data, headings etc) for other analysis in Excel.
Pros
- The Screaming Frog SEO Spider is a desktop program that you can download and run on your own computer, giving you full control over how it functions.
- It’s designed specifically for auditing website architecture and technical on-page SEO issues, making it the best tool available for those purposes.
- It’s very comprehensive, and can crawl large websites with ease.
- Since it’s a desktop program, it’s also very fast, and can provide results almost immediately.
- It has a wide range of features and options, making it a very versatile tool.
- It’s relatively affordable, especially considering its features and capabilities.
Cons
- It can be a bit complicated to use, especially for beginners.
- It doesn’t have some of the bells and whistles that other SEO tools have, such as keyword research or link building features.
- It’s only available for Windows and Mac computers, so Linux users are out of luck.
Pricing
Screaming Frog SEO Spider offers a free and a paid version. The free version allows you to crawl up to 500 URLs per website while the paid version removes this limit. Paid plans also come with additional features such as Google Analytics and Search Console integration, custom source code search, export of data, and more.
Pricing plans for the Screaming Frog SEO Spider start at $149 per year for a single website license.
A license for three websites costs $229 per year and a license for an unlimited number of websites is $299 per year.
Bottom Line
If you want an all-inclusive SEO audit tool, Screaming Frog is the best and most comprehensive option. It’s also one of the more affordable options, with plans starting at just $149 per year.
7)DeepCrawl
Overview
DeepCrawl is a comprehensive website auditing tool that can be used to improve your website’s search engine optimization. It offers a wide range of features, including the ability to find and fix broken links, improve your website’s structure, and optimize your website for mobile devices. DeepCrawl is a great choice for those who want a comprehensive website audit tool that is easy to use and provides a wide range of features.
Key Features
- Website Crawling: DeepCrawl will crawl your entire website to find issues that could be holding you back from ranking higher in search engine results pages (SERPs).
- Data Analytics: Once DeepCrawl has crawled your website, it will provide you with data that you can use to improve your website’s SEO.
- Technical SEO: DeepCrawl can help you find and fix technical SEO issues that could be holding your website back from ranking higher in SERPs.
- On-Page SEO: DeepCrawl can help you optimize your website’s pages for better search engine visibility.
- Link Building: DeepCrawl can help you find opportunities for link building that can improve your website’s SEO.
Pros
- DeepCrawl is an extremely comprehensive tool that can find just about any technical SEO issue you have on your site.
- The software is very user-friendly, even for those who are not technical SEO experts.
- DeepCrawl offers a lot of customization options, so you can tailor the tool to fit your specific needs.
- The pricing is very reasonable, especially considering the features and depth of data that you get.
- DeepCrawl offers a free trial, so you can try out the tool before you commit to it.
Cons
- The tool can be pricey for smaller budgets
- There is a learning curve to using the tool
- The tool can be overwhelming with all of the data it provides
Pricing
DeepCrawl offers a few different pricing plans to choose from. The most popular plan is the monthly subscription, which you will need to contact them to get quote.
DeepCrawl also offers a free 14-day trial.
Bottom Line
Overall, DeepCrawl is a great tool for those looking to do an in-depth audit of their website. However, it is important to keep in mind some of the cons before investing in the tool.
What do you think? Have you used DeepCrawl before? Let us know your thoughts in the comments below!
8)SEOmator
Overview
SEOmator is an all-in-one SEO audit and reporting tool. It’s designed to help you improve your website’s search engine optimization and ranking.
The tool offers a comprehensive suite of features, including:
- A site audit that checks for common SEO issues and provides recommendations on how to fix them
- A keyword research tool that helps you find high-performing keywords
- A backlink analysis tool that shows you where your site’s links are coming from
- A rank tracker that tracks your website’s progress in the search engine results pages
Pros
- SEOmator is a great tool for auditing your website’s SEO.
- It offers a comprehensive and easy to understand report that covers all aspects of your website’s SEO health.
- SEOmator provides detailed instructions on how to fix any errors that it finds.
- The pricing is very reasonable, especially considering the amount of features and functionality that you get.
- The customer support is excellent, and they are always willing to help you with any questions that you may have.
Cons
- You have to be a paid member to use certain features
- The interface can be confusing and complicated for some users
- Some features are only available in the paid version
- There is no phone or live chat support
- The tool can be slow at times
- There is no money back guarantee offered by the company.
Pricing
SEOmator offers a free trial of their service, as well as three pricing plans: Starter, Professional, and Enterprise. The Starter plan is $19/month and includes up to 500 keywords, 50 pages, and 20 competitor analysis reports.
The Professional plan is $49/month and includes up to 1500 keywords, 200 pages, and 50 competitor analysis reports.
The Unlimited plan is $179/month and includes up to 5000 keywords, 500 pages, and 200 competitor analysis reports. SEOmator also offers a custom plan for larger businesses.
Bottom Line
If you want an all-in-one SEO audit tool that covers a wide range of features at an affordable price, SEOmator is a great choice.
It’s easy to use and provides detailed reports that can help you improve your website’s SEO.
Conclusion
After reading this blog post, you should have a good understanding of the best SEO audit tools on the market and how they can help improve your website ranking. While each tool has its own unique set of features, they all share one common goal: to help you improve your website’s search engine optimization. So, whether you’re looking for an all-in-one solution or a specific tool to target a particular issue, these eight best SEO audit tools will definitely help you boost your website’s ranking. Thanks for reading!
Do you have a favorite SEO audit tool that we didn’t include? Let us know in the comments below!
